A passionate AMBASSADOR – an interview with Michael Neba
Tell us a little bit about yourself.
“Hello, I’m Michael, 44 years old and I come from the Ruhr area. I’m a Greenstorm ambassador out of conviction because I want to promote e-mobility on the one hand and my region on the other. I’ve found a good way to do both through my contributions, which I write regularly about my tours. On my tours I can also recuperate from the stressful working day and recharge my batteries. At the same time, I’m also doing something for my health, fitness and capabilities. Since I like to talk about “GREENSTORM e-bikes” when chatting to other people, maybe I can also inspire one or two with the idea.”
When did you first hear about “GREENSTORM e-bikes”?
“That was a long time ago, about 4 – 5 years ago, when I read an article about a group of creative guys in Ellmau, who were tinkering about with electric cars. When I later discovered your Tesla by chance below the fortress in Kufstein when I was on holiday, Greenstorm was known to me. One year later all your e-bikes rode through Walchsee where I was on holiday. From this point on it was clear to me: I want to be part of this mobility revolution. Since I first wanted to explore the e-bike situation in the Ruhr area, I decided not to register as an ambassador straight away. Nevertheless, I’ve already written a lot of contributions for you without an e-bike. But since 2019 I’ve been an active Greenstorm ambassador with a Ghost Teru X e-bike.”
Tell us a bit about your region, the Ruhr area.
“The Ruhr area is a region marked by structural change. Once the centre of the coal and steel industry in Europe, perhaps even the whole world, and the engine of the economic miracle in the 1960s, the coal and steel industry is now in sharp decline. Germany’s last hard coal was mined at Prosper-Haniel in Bottrop at the end of 2018. However, the steel processing industry is still an important pillar of the German economy with companies such as ThyssenKruppSteel or HKM (Hüttenwerke Krupp Mannesmann).
But other important German companies also have their headquarters in the Ruhr region. For example, the Aldi administrative headquarters in Mülheim an der Ruhr or the Haniel Group, which has been based in Duisburg-Ruhrort since 1756.
The biking experience in the Ruhr area
“Due to its historical evolution, the Ruhr area is one of the most diversified regions in Europe! The former industrial areas have been reactivated for recreational use, ranging from slag heaps and pits to the steelworks. The Zollverein colliery in Essen is a UNESCO World Heritage site.
In addition, a network of “green”, partly asphalted, connecting pathways runs through the entire Ruhr area, along former industrial railways, shipping canals, sewers and even gas pipelines, some of which have already been re-naturalised. It is a unique cycling experience to travel through the densely populated Ruhr area on these “green” paths.
Cycle highways are currently being built and opened-up to provide inter-regional connections. The RS 1 is probably the best-known route that crosses the borders of the Ruhr area. When finished, it will go right through the entire Ruhr area for about 100 km and connect the cities of Duisburg in the west and Hamm in the east. You can now cycle for about 240 km along The Ruhr Valley Cycle Route from the Ruhr source in Winterberg to the Ruhr estuary in Duisburg”.
What do you expect as regards the further development of GREENSTORM e-bikes?
“The times are just as exciting as the times of the birth of the modern automobile when Carl Benz submitted the patent for his motor vehicle on 29.01.1886.
The key to the breakthrough of our current problems regarding climate change is the determined renunciation of fossil fuels in favour of renewable energy sources. E-mobility is the most important building block in achieving exactly that.
E-mobility heralds a new era: if you are in the right place at the right time, you will be one of the world’s big players. And I believe the founders of GREENSTORM e-bikes had the right idea at the right time and in the right place! So the way is open to become one of those big players. And I want to be a part of that. I want to lie on my deathbed and say: “I am proud to have been there and to have made this world a little better”.
Which business area of GREENSTORM E-Bikes are you currently focusing on?
“Of course I do a lot of advertising for GREENSTORM generally and especially for your online shop. But in the future I’ll focus on your service bike concept. Your innovative, sustainable business model is unique in this segment and you leave the competition far behind!
Due to the high company density of all sizes in the Ruhr area and the increasingly strained traffic situation in the region, especially during the rush hour, there is a huge development potential here. And I’m already looking forward to beating your drum and perhaps acquiring one or the other customer as well”.
Greenstorm: “Thank you Michael for your detailed comments and continue to enjoy yourself as a Greenstorm ambassador”.
Michael: “Thank you very much for the interview, let’s blow the green hurricane across the planet together…”
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